Passengers now flying out of Belfast City Airport can enjoy fantastic savings on Shortcross Gin.
The local gin will now be sold in the airport’s World Duty Free store. The Irish gin company are delighted to be stocked in such an important arena, where it will be exposed to the airport’s many travellers.
Speaking about the high profile presence at the airport, David Boyd-Armstrong, Head Distiller, commented, “Shortcross Gin has been created as a classic Gin with a unique twist; best described as floral meadows, wild berries and grassy notes. It is highly aromatic with an exceptionally long and smooth finish.
“Our brand ambassadors will be in Belfast City Airport this month allowing passengers to sample the product in World Duty Free and experience the passion and personal touch that goes into making each bottle.
“It has been an exciting year for us and our presence in World Duty Free in Belfast City Airport and across the UK is a landmark development which ensures that Shortcross Gin and Ireland’s distilling heritage will be internationally recognised.”
As well as local airport, Belfast, the award winning Irish Gin will shortly also be stocked and sold in Heathrow, Gatwick, Stansted, Birmingham, Manchester and Edinburgh. This will see the gin exposed to 185 million passengers a year!
Speaking about the relationship, and stocking of the popular gin brand, Joanne Deighan, Commercial manager at Belfast City Airport said,
“We have been working with both World Duty Free and Shortcross Gin in order to facilitate a commercial relationship for a while, and I am thrilled that this has now come to fruition.
“Having such a strong local brand take centre stage in terminal at World Duty Free provides a huge platform for the brand with tourists now able to take it home and enjoy a taste of Northern Ireland.
“With an extensive UK route network, and extremely popular direct services to Amsterdam and Brussels, Belfast City Airport welcomes 2.7 million passengers through the terminal each year and is a fantastic location for Shortcross Gin to significantly enhance awareness of the brand beyond Northern Ireland.
“However, we didn’t stop there and conversations progressed to ensure that the brand achieved a presence in additional World Duty Free units across the UK which is a huge coup for a local, family owned business.
“We are committed to supporting local goods and providing producers with the chance to reach new markets. So in this Northern Ireland’s Year of Food and Drink, it gives us great pride to have played such a key role in showcasing one of the most distinctive local products to a global audience.”