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ASA upholds complaint against Gatwick parking company ad

An advert for a Gatwick meet and greet parking company has been banned after the Advertising Standards Authority ruled that it misled consumers about where their vehicles would be parked.

Gatwickmeetandgreet.net, which is owned by Urban Parking Ltd, claimed that it was Trading standards and Gatwick Police approved and that all cars were parked in a secure, fenced, floodlit and patrolled car park which had been inspected by the Police.

However, after investigation by the ASA, it concluded that there was no evidence to support the company’s claims and, therefore, they were misleading.

The ASA did attempt to contact Urban Parking Ltd but they did not respond.

The ASA ruled that the ad must not appear again in its current form and told Urban Parking Ltd to ensure their future advertising did not mislead in relation to where consumers’ vehicles would be parked.

They were also told to ensure they were in a position to support their future objective claims with adequate evidence and that they did not claim they had been approved, endorsed or authorised by any public or other body if that was not the case.

The matter has been referred to CAP’s Compliance team.

At the time of writing, Gatwickmeetandgreet.net’s website is no longer operational.

Anyone wishing to book Gatwick meet and greet parking should ensure that the company is a Gatwick Approved Operator, a list of these can be found below:

  • ABC Gatwick
  • Airparks
  • APH
  • Cophall Parking
  • ECO Parking
  • Help Me Park
  • I Love Meet & Greet
  • Just Valet Parking
  • Maple Manor
  • Meteor Meet & Greet
  • Tudor Rose
  • Ace Meet & Greet