Today marks the start day of British Airways’ new ad campaign: ‘Terminal 5 is working’.

Four months on, the disastrous Heathrow T5 launch is still fresh in the minds of many, particularly those soon to fly from the new terminal. However, BA’s campaign is designed to reassure travellers and demonstrate how well the terminal is now working.

Using indicators such as travel time through security, baggage arrival times and flight punctuality, the reportage style approach will feature in print, online, outdoor (including digital outdoor), radio and through direct channels, and run for 38 days during August and September.

Katherine Whitton, British Airways’ general manager for marketing communications, said: “This campaign isn’t about making big promises. The terminal has now been open for 131 days, more than six million people have travelled through it and it has been performing very well for some time. We are letting it speak for itself and reflecting genuine customer experiences on the aspects of the journey that research tells us are most important to them.

For up-to-date Heathrow airport information and to book Heathrow airport parking and Heathrow airport hotels online click on the links.