Low cost carrier, Blue Air from Romania, which currently operate 13 flights per week from London Luton Airport, has just launched its winter flights programme.

Blue Air is the largest operator from Bucharest’s Baneasa airport and this summer will operate 160 weekly departures across 24 destinations. Currently with a daily flight from London Luton to Bucharest, three flights per week to the provincial cities of Sibiu and Bacau, the expanding low cost airline is planning to offer all three destinations throughout the coming winter season.

The launch of the winter flights co-incides with the announcement that Airline marketing specialists, Flight Directors has been appointed to promote Blue Air’s services in the UK.

Sherif Ussama, CEO of Blue Air said: ” We are delighted to follow a successful summer with an extensive programme of flights from London Luton Airport for the winter. We have established an enviable reputation for meeting passengers expectations and becoming their first choice of airline to Romania. Our “Smart Flying” business model attracts many different types of passenger from people flying for the first time, through those returning home to visit friends and relatives to business people who are travelling on our flights on regular basis in increasing numbers.

” London Luton Airport is the best way to start a journey to Romania with easy train access, good motorway links and a short distance from check-in to departure gate. Our appointment of Flight Directors is a recognition that we see the UK as an increasingly important market for us and their proven expertise in aggressively generating passenger revenue from a variety of distribution channels will allow us to continue to grow our services from London Luton.”

London Luton Airport is the main UK gateway for flights to Romania with over 270,000 passengers travelling from there during 2009, this is 51% of the total air travel market to Romania. (source: London Luton Airport).

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