For many it seems like a distant memory… flicking through the pages of a holiday brochure.
Nowadays, a huge amount of us search and book our holidays online, be it for business or pleasure.
And as a result, Thomson and First Choice have announced they are to do away with their holiday brochures by 2020.
Currently, parent company, TUI, print a staggering 4.7 million brochures each year, consisting of 58 titles.
Instead, they will be focusing their efforts on ‘inspiring’ and ‘revolutionising’ the way their customers book holidays online and in store.
The experience in store will be more personal, with high tech digital tools, including a digital system that will recognise customers and their online views when they come in store via linked touch point information stands. As well as offering free Wi-Fi in store to allow customers to search for additional information.
Online the tour operators will be offering video content and virtual tours to bring a customer’s potential holiday to life.
Speaking about the plans, Nick Longman, Managing Director of TUI UK & Ireland said, “We have seen a shift in the way customer’s research and book their holidays. As a leading travel company it’s essential we adapt to these changes to make sure our website and retail shops stay relevant to holidaymakers.
“We believe there will always be customers who want the expertise, knowledge, assurance and the personal experience received in retail shops from our people. We need to give our retail advisors the tools that customers are demanding to help them continue providing excellent service and content.
“As Thomson looks to become TUI at the latter end of 2017, it’s our ambition to deliver a simpler and more personalised booking journey, so every customer can have an effortless experience finding the perfect holiday.”